Since 1957, Délichoc has been THE iconic cookie, marking generations thanks to its unique recipe: a crunchy cookie combined with a unique crunchy chocolate.
Still adored by adults nostalgic for their childhood, Délichoc is taking on a new challenge: seduce Gen Z (16-25 year olds) and create a new generation of Délichoc Lovers.
To win them over, the brand is shaking things up with an original, hard-hitting plan that's a real CHOC:
- A revisited identity, designed to capture the attention of young consumers;
- Bold innovations;
- An ambitious campaign, combining digital, influence and social media with a resolutely fun and engaging tone.
AUDACIOUS COMMUNICATION FOR A BRAND THAT VIBRATES
With its hard-hitting slogan “Délichoc: un délice, un CHOC!”, the brand adopts an impactful storytelling approach. A humorous, hard-hitting approach that includes :
- A viral campaign: mini-films and playful storytelling to engage Gen Z digitally and on social networks.
- A new TV ad= Délichoc Lait will be featured in an explosive spot to be broadcast from May 2025.
THE NEW DELICHOC PROGRAM
Délichoc Goût Cookies & Cream: The bar that will make your taste buds quiver
The perfect recipe for Gen Z! For the first time, it combines a cocoa cookie with a generous bar of white chocolate sprinkled with Délichoc's signature cookie chips for an ultra-crisp experience. Crunchy, delicious and generous, this new Délichoc cookie transforms a sweet break into an innovative chocolate experience.
Mini Cookies, Maxi Pleasure!
Délichoc is launching its Mini Cookies, practical, gourmet cookies perfect for a fun break during the day. Packaged in an easy-to-carry bag, Délichoc Mini Cookies1 can be enjoyed as a snack on their own or with friends, but always to be
shared! The recipe, true to Délichoc's DNA, combines mini cookies with chocolate chips on a milk chocolate coating, for a pleasure as unique as ever.
A BELGIAN SUCCESS STORY
On the cookie side, on the chocolate side, Délichoc has quickly established itself as an essential cookie reference.
Since 1957, Délichoc has been a favourite with young and old alike. Famous for its cookie topped with a chocolate bar, the brand has stood the test of time, remaining true to its values: a crunchy cookie sublimated by gourmet chocolate. The secret? A carefully crafted recipe for intense pleasure. With every bite, it's a perfect balance between the crunchiness of the cookie and the crispness of the chocolate bar.
1957: First born as Bichoc
1980: Bichoc becomes Delice-Choc, then Délichoc in 1986
2022: Délichoc celebrates its 65th anniversary with a special competition to mark the occasion!
2025: Délichoc conquers Gen Z - the pack design is redesigned and two new recipes are introduced.
Délichoc hits hard with a brand new, even more SHOCKING look!
This new packaging will appeal to both Délichoc Lovers and the new generation.
For further information, please contact the Delacre press department:
Bérénice Decharneux press@delacre.fbcgroup.com
0032 476 80 43 10
