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Our Delacre Cookies are now available in Italian stores!

01 October 2023

We are thrilled to announce the launch of two of our fantastic Cookies in Italy: 

- Classic Chocolate Chip - our classic cookie, refined and crunchy, with delicious Belgian dark chocolate chips. 
- Classic Hazelnut - the hazelnut version of our classic cookie, with delicious Belgian dark and milk chocolate.

These indulgent biscuits come with brand-new packaging to be more impactful and visible on-shelf. 

We have also implemented a massive 360° plan to ensure that our delicious Cookies successfully reach our Italian consumers’ home.

This includes:  

- A Teaser campaign to kick-off the launch, with key visuals live on Connected TVs and Digital, not to mention a strong DOOH commercial and sampling activities in the streets of Milan!  
- A #TV commercial highlighting Delacre’s expertise, our key ingredients, and the novelty of the hazelnut flavor. Find out about our TV spot here.
- A PR campaign involving local influencers, as well as both digital and print magazines.   
- Impactful point of sale materials to make sure our products are highly visible.

What are you waiting for? Indulge in the irresistible flavors of Cookies at your nearest local store!